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Starbucks opens first Starbucks Reserve Coffee Bar

Released at: 19:37, 04/05/2017

Starbucks opens first Starbucks Reserve Coffee Bar

Photo: Linh San

New store opens in Hoan Kiem district, Hanoi, on May 5.

by Linh San

Starbucks Vietnam has announced the opening of its first Starbucks Reserve Coffee Bar in Hanoi, on May 5.

Starbucks Reserve Coffee Bar creates an immersive experience that brings customers closer to their coffee and Starbucks baristas than ever before. The store is located at 6 Nha Tho, Hoan Kiem district, and debuts the state-of-the art Black Eagle espresso machine and Nitro Cold Brew on tap.

“We are proud to bring an elevated experience to Vietnam with the introduction of our first Starbucks Reserve Coffee Bar,” said Ms. Patricia Marques, General Manager of Starbucks Vietnam. “Our new Hanoi store will excite customers with a unique coffee experience in an environment that showcases our deep passion for some of the finest coffees from around the world, while honoring the Vietnam’s rich heritage and culture. The Starbucks Reserve Coffee Bar lets the craft of coffee take center stage and invites a deep exploration of coffee by customers.”

In addition to the classic Starbucks menu, the store also features Starbucks Reserve coffee and different brewing techniques that allow customers to explore a variety of exceptional tastes and flavors. These rare, small-lot Reserve coffees from around the world are available as Reserve Americano, Reserve Latte, Reserve Cappuccino, Reserve Cortado, Reserve Espresso and Reserve Espresso macchiato.

Customers can also enjoy a new experience that takes popular Starbucks Cold Brew to the next level, infusing it with nitrogen to unlock the super-smooth, natural sweetness of the coffee.

Honoring Vietnam’s rich cultural heritage, the design of the store features local imagery and locally-sourced materials. A wood carving celebrates Da Lat, the area of Vietnam where Starbucks sourced its first ever single origin Vietnamese Arabica coffee. The piece reflects the city’s French art deco architecture through bold, geometric shapes and the ever-present mist that sits among the city and its pine forests.

Starbucks opened its first store in Vietnam in February 2013, in Ho Chi Minh City. The brand has expanded to 27 stores today in Hanoi and Ho Chi Minh City, with one Reserve store now opened in Hanoi.

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